Plan effective marketing strategies
With the Travel and Tourism Intelligence Center’s extensive market data, featuring five-year forecasts covering more 70 markets, tourism boards around the world have access to the information they need to plan effective marketing strategies to boost tourism.
Forecast data on inbound and outbound travel by source and destination markets, combined with comprehensive macroeconomic data, ensures marketing teams can target their activities to emerging hotspots or focus on increasing flows from established source markets.
Assess performance in competitor markets
By accessing the Travel and Tourism Intelligence Center’s extensive global market analysis, tourism boards can assess tourism flows to key competitor markets, as well as the development of tourism infrastructure. Best practice studies also ensure that our clients have the information they need to secure an increasing share of the global tourism market.