Austria's tourism sector is improving its competitiveness25 Oct 2013
Austria's tourism industry is gaining recognition for its improving competitiveness. In its latest forecast report on Austria's tourism industry, Tourism IC uncovers some of the reasons why.
According to a new report by Tourism IC, Austria's tourism industry is performing well. This is owing to a range of factors include gradual improvements in economic conditions in the European region, which accounts for the majority of international arrivals to Austria, tourism promotional activities undertaken by the Austria National Tourist Office, increasing air capacity and an increase in demand for health-and-wellness tourism. Key tourism offerings are the country's distinctive central location in Europe, winter sports activities, its cultural and historical heritage, museums and palaces across the country, and serene landscapes.
These factors are expected to drive growth in both domestic and inbound tourism over the forecast period. Domestic tourist volumes are expected to reach 11.8 million in 2017, after increasing at a Compound Annual Growth Rate (CAGR) of 2.76%, while inbound tourist volumes will increase at a CAGR of 3.40%.
Austria tourism sector's focus on environmental sustainability
The World Economic Forum has also ranked Austria third out of 140 countries in terms of overall tourism competitiveness in its Travel and Tourism Competitiveness Index 2013. The country gained one position from its 2011 ranking, and was also ranked first in terms of tourism infrastructure and health and hygiene. The World Economic Forum also ranked Austria sixth in terms of environmental sustainability, which is given due importance in the development of tourism in the country. The Austrian EcoLabel (Österreichisches Umweltzeichen für Tourismus), a government-run scheme to promote sustainable tourism since 1996, is awarded to accommodation businesses, restaurants, travel packages and meeting and events, based on criteria such as efficient waste and energy management, minimum use of packaging materials and use of sustainable materials.
For more information see the Tourism IC report: 'Travel and Tourism in Austria to 2017'.