Press Releases

Emerging markets gaining importance in Vanilla Islands’ tourism

5 Nov 2014

Emerging markets will provide new tourism growth opportunities in the Indian Ocean’s Vanilla Islands, a new report from TTIC predicts.

According to a new report from TTIC, emerging markets will be key to tourism growth in the Vanilla Islands. The grouping, which comprises the Maldives, Mauritius, La Reunion, the Seychelles, Madagascar and Mayotte, attracts high numbers of French tourists compared to other countries, but this key market has proved unreliable in recent years. As a result, to boost their respective tourism sectors, the Vanilla Islands will have to reduce dependence on the French tourists and increase their focus on emerging economies, particular China, to generate growth potential.

Chinese travellers will contribute to tourism growth

As an emerging market China represents an important growth opportunity for the Vanilla Islands tourism market, with travel to some Vanilla Islands growing sharply in the past several years. As an example, the Maldives welcomed 332,000 Chinese tourists in 2013, compared to 60,000 in 2009. Mauritius has also recorded strong growth, with total arrivals from China reaching 42,000 in 2013, up from an average of just 7,700 between 2007 and 2010. Looking forward, the number of Chinese choosing the Islands as a tourism destination will continue to grow. "As Chinese travellers gain more experience, they will begin looking for new, more exotic destinations, and the Vanilla Islands are well-positioned to provide these needs," Danny Richards, analyst at TTIC, comments.

"Chinese travellers seem to be shifting slowly from fast-paced tours dominated by popular tourism icons to vacations focused on beaches and relaxation, and as a result Vanilla islands will become increasingly popular among the Chinese," Richards concludes.


This information is based on the TTIC report: 'Destination Market Insights: Vanilla Islands.'

Source: Company Press Release

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