Press Releases

France to retake status as Europe’s hotspot for Chinese tourists

15 Dec 2014

Despite growing concerns about hospitality and safety in Paris, France is set to take back its crown as the top European destination for Chinese tourists. However, once Chinese tourists have ticked of all their ‘must-sees’ in Europe, they are unlikely to return for a second visit.

According to a report from Travel & Tourism Intelligence Center (TTIC), France will retake its status of number one destination for Chinese tourists in Europe in the coming years. In 2013, Italy and France almost drew level when comparing the number of Chinese arrivals, with both countries receiving around 1.77 million Chinese tourists each.

However, this year could be the turning point, as France is expected to overtake Italy with more than 2 million tourist arrivals from China by the end of the year, compared with 1.98 million Chinese tourists arriving in Italy. By 2018, TTIC predicts France to receive 3.4 million Chinese tourists, 0.6 million (21%) more than Italy with 2.8 million arrivals from China.

Once-in-a-lifetime experience

When compared to the rest of Europe, France and Italy are far more popular among the Chinese than other countries. Germany received 816,000 Chinese visitors in 2013, while the UK had only 196,000. Arnie van Groesen, analyst at TTIC, says: "Chinese travellers want to go to iconic tourism destinations such as Paris that have, until recently, been out of their reach."

According to the report, the typical Chinese tourist, however, is unlikely to be a repeat visitor to France or Italy. Instead, they check destinations off a list and go somewhere new on their next trip. "At the moment there are enough new Chinese travellers who will take trips to Europe for the first time. However, France needs to invest in its tourism sector to secure its number one status, especially considering that the popularity of France and particularly Paris has suffered among Chinese tourists in recent years," van Groesen adds.


This information is based on the TTIC report: 'Travel and Tourism in China to 2018,' published in December 2014. A 9-page excerpt of Tourism IC's trend report on China is available for free via Skift.

If you are looking for more information on this or other TTIC reports, we are always more than happy to assist with data or analyst insight. Please contact Verena Niederacher via verena.niederacher@progressivemediagroup.com or call +44 (0) 207 936 6536.



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