Mexican government boosts tourism growth29 Apr 2014
According to a new report from Tourism IC, Mexico’s travel and tourism industry is expected to grow up to 2018. This is due to less stringent travel measures, tourism campaigns, better economic conditions and industrial activity.
Tourism in Mexico faces a promising future through new investments
Extensive government plans on new infrastructure projects to upgrade roads, ports, telecoms as well as water and energy facilities is expected to sustain the growth of travel and tourism in Mexico. The government is expected to invest a gross sum of MXN4.0 trillion (US$315 billion) to complete works through to 2018.
By 2016, private equities are to invest US$8.6 billion in the industry focusing on the construction of new and existing hotels along with the improvement of public places. In turn, Mexico's Board of Tourism Business expects the new investment scheme to create employment, predicting 28,000 direct and 78,000 indirect jobs. Mexico has an abundance of manufacturing units and is on track to becoming a leading manufacturing hub. This will lead to an increase in domestic and outbound tourism due to higher incomes.
New visa and travel regulations helped increase international tourist levels
Domestic tourism accounts for the majority of tourism in Mexico and was worth MXN1.6 trillion (US$127.9 billion) in 2013, amounting to 89% of the country's total tourist expenditure.
Inbound tourism slowly increased at 1.6% in the number of arrivals to Mexico. To further encourage inbound tourism, Mexican authorities have simplified previously strict visa regulations by launching a new policy with provisions for automatic entry to tourists, business and transit travellers from the US. In addition, a new electronic visa application system was introduced specific to Russian, Brazilian and Chinese nationals facilitating trouble-free Mexican visa applications. Due to such regulations, Mexico has witnessed a boost in tourism from these countries.
Figures determined the US as the leading source of tourists, amounting to 78.7% of total international arrivals in 2013. At 6.9% Canada is recognised as the second-largest source for international tourists in Mexico, owing to government collaboration between Canada and Mexico to boost tourism through economic cooperation, new travel measures and easing restrictions on air travel.
National and international campaigns to stimulate tourism
The Mexican government organised promotional campaigns in key tourist source countries in an attempt to improve its image as a safe tourist destination. Popular campaigns included 'Mexico: The Place You Thought You Knew', initiated in 2010 to attract 50 million international tourists annually by 2018. With such initiatives, Mexico aims to become one of the world's top five tourist destination.
These findings are based on the new Tourism IC report: 'Travel and Tourism in Mexico to 2018.'
Source: Company Press Release