More Business Travellers Opting for Green-Certified Hotels1 Aug 2013
According to a new report from Tourism IC, an increasing number of business travellers are opting for green-certified hotels in an effort to curb the impact of their frequent travelling.
Business travellers are increasingly prioritising green-certified hotels, according to a new survey by market research firm Tourism IC. According to its Global Business Traveler Survey 2013 report, 47% of respondents confirmed that it is 'important' for them to stay in green-certified hotels during business trips. 7% of the respondents consider green certifications to be an 'extremely important' factor in their choice of hotel.
How hotels are going green
Survey results show that for a hotel to be considered green, respondents consider 'low-energy light bulbs' and 'reduced use of plastic materials' to be the main sustainability facilities that hotels should adopt. 'Solar-energy water heating' was another important factor, particularly for respondents in the Asia-Pacific region. Respondents from companies operating in North America and Europe consider 'timer lighting systems' and 'post-consumer recycled paper products' as important actions to be undertaken by hotels. Hotel chains are also implementing measures to curtail plastic waste generation.
Bali's hotels set an example
According to the Tourism IC research, the Bali Hotels Association (BHA) was successful in reducing the use of plastic in 2012 with the introduction of its 'Say No to Disposable Plastics' campaign. A total of 30 participating hotels within the Island were successful in attaining average reduction in plastic use by 23%. A senior executive from the association said: "When we launched this program in April 2011, our aim was to see an overall reduction of 20%. The fact that we have exceeded this is testament to our members' commitment to preserving Bali's natural heritage, both as a tourism destination and for its inhabitants."
Realising the increasing customer preference for green hotels, several hotel chains have started to invest in obtaining green certification and in reducing their carbon footprint.
The Tourism IC report; 'Global Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services'was published on the 26th July 2013.
Source: Company Press Release